Onyx & Willow Creative
The Story
The Why Behind Onyx & Willow
Onyx & Willow Creative exists for the businesses that fuel culture, not corporations. I work with tattoo shops, plant stores, record and art havens, salons, thrift spots, and other local gems that shape a city’s identity. The ones that make you look twice.
After ten years in corporate marketing, I saw how the right strategy could completely change a brand. I also saw how creative businesses were being overlooked, underserved, or boxed into boring templates. I started Onyx & Willow to shift that. This is branding built for businesses that don’t blend in.
The Mission
To help creative, independent, and alternative businesses build brands that feel real, look sharp, and actually drive growth.
I believe branding should do more than just look good—it should make people stop, connect, and take action. Whether you’re a tattoo artist, a vintage shop owner, a salon, or a creative brand with a bold vision, your identity should be just as distinctive as the work you do.
Onyx & Willow was created for businesses that don’t fit into neat boxes. The mission is simple: give you the tools, strategy, and visuals to confidently show up in your space and stand out from the crowd. That means custom design rooted in who you are, clear messaging that speaks to your people, and marketing that feels aligned with your values.
No trends for the sake of being trendy. No one-size-fits-all solutions. Just branding and marketing that’s built with intention, created with purpose, and made to last.
Because when you own who you are, the right people notice.
What I Stand For
Every project is guided by intention. No copy-paste work. Just bold, strategic design that feels like you and works hard behind the scenes.
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Authenticity Over Aesthetics - Your brand should reflect who you are, not what’s trending.
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Strategy-First Design - Every logo, layout, and post has a purpose. No fluff, just results.
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Creativity With Clarity - Bold doesn’t mean chaotic. I blend artistic energy with clear messaging that moves people.
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Rooted in the Alternative - I serve the industries I live and breathe—tattoos, art, music, fashion, and anything offbeat.
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Support Local Always - You won’t find cookie-cutter marketing here. I back businesses that build real community.
Behind the Brand
This isn’t an agency. It’s one person with deep experience, strong opinions, and a real love for creative work.
Before Onyx & Willow, I spent over a decade running digital campaigns and building brand strategies for Fortune 500 companies. It was fast-paced, high-pressure, and effective—but it didn’t feed my soul. I wanted to work with the kind of businesses I actually care about. Local shops. Artists. Creatives. The ones that don’t play by the rules.
So I built something that aligns with who I am. Now, I help small businesses create branding and marketing that feels authentic and drives growth without relying on generic templates or trends.
When I’m not working on brand strategy, you’ll find me making jewelry, creating art, gardening, gaming, or hanging out with my dogs. I believe in working with businesses that share a love for creativity and individuality. When you love what you do, it shows in every detail.